It’s PURE – we create only the most pure, rich and natural products derived from natural sources, all made in New Zealand.

AO – is the Māori world for ‘World’. Te Ao Mārama – the natural world are the words to describe how the weather, birds, ÿsh and trees, sun and moon are related to each other, and to the people of the land.

Our beautiful products are created from an abundance of wild resources from the land and sea, in nature’s wonderland of New Zealand. From the highest mountain peaks to the deep blue current of the southern ocean, we have created some of the most pure and naturally rich products to enhance a natural and healthy life.

Māori have used natural resources from the land and sea for generations for traditional health and wellness purposes. Today, we use these trusted techniques and modern science to create unique products that promote a healthy life.


PURAO® represents a natural world. Nature produces pure and rich products that for centuries, have been used in ancient healing and well being. Today, we harvest the best from nature to create our products to promote a healthy life.

Our products are built on the principle that health is on the inside and out from the food we eat to how we look after our skin. Keep healthy, be healthy. Our aim is to enhance and promote a long and good life for today and tomorrow.


We are a first generation family owned and valued company that has a belief in good health. PURAO® products have been developed from our experience in health and healthy outdoor living – within our family, our community, our country and the growing need for more natural products in our diets and lifestyles every day. It is our guarantee that we search for the highest quality ingredients from nature to produce our 100% natural products. It’s our promise.

Please enjoy PURAO®, as we do.

And if you would like to know more about our products, brand and company, we would welcome your enquiry.

We are always keen to expand our distribution base, so contact us.

Best regards

How To Say ‘PUR-O’[wonderplugin_audio id=”1″]